Advanced Spanish Literacy
I was awarded in March 2022 with Advanced scores on standardized proficiency exams in the Spanish language.
Most Recent Experience
Brigham Young University McKay School of Education // Provo, UT
Public Relations Representative
Plan and create engaging content for a monthly newsletter with an audience of 211 faculty and staff
Conduct professional interviews and publish 1-2 feature articles per month
Utilize Adobe Suite and CanvaPro to create graphics for external and internal campaigns and events
Act as the main point of contact for 3 departments within the School
Update and publish content on the McKay School website
Brigham Young University School of Communications // Provo, Utah
BYU PR Intelligence Lab Team Member
Developed SEO strategy with five competitive keywords to increase website traffic and social media interaction for the BYU Ballard Center in Social Impact
Wrote 15+ sample copy for website title, tag, description, and homepage body copy on website
Performed in-depth website audit to find key strengths, weaknesses, opportunities, and threats facing the organization
Brigham Young University Y-Serve Center for Service & Learning // Provo, Utah
Social Media Marketing Program Director
Manage and create weekly, and sometimes daily, content for Brigham Young University Y-Serve Instagram and Facebook pages
Answer questions from 2000+ followers and other community members via social media channels
Utilize social media marketing techniques to boost followers
Communicate with all 72 Y-Serve programs to coordinate post scheduling and create timely on brand content that will attract more volunteers and raise awareness within the community
Humanitarian Experience // Ixtapa, Mexico & Asuncion, Paraguay
Humanitarian Trip Leader
Translate all airport travel, meetings, service events, conversations, etc. for 20+ people in Spanish
Mentor 15-17 youth through physical, emotional, and mental events
Coordinate schedules, travel, work orders, and construction labor with local city personnel
Manage group budget and track all financial records and receipts
Video Projects
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Portfolio Pieces
As part of the BYU Public Relations program I have the opportunity to help out real-world clients such as the Salt Lake chapter of the Public Relations Society of America and the BYU Ballard Center for Social Impact.
I have taken a Public Relations Research and Measurement course as well as a PR Writing course and PR Strategic Planning. In the writing course I have written email pitches, news release, feature story, and even an OP-ED piece about the 2022 Winter Olympic boycott.
I have included such pieces below.
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For the Ballard Center, I collaborated on a PR team to create a new SEO strategy. We found the top five keywords and made website audit and copy for them. We presented our findings and suggestions to our client in a formal presentation.
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Taking on the Salt Lake chapter of the Public Relations Society of America was a big task. They recently had merged chapters and were facing dropout in membership which only increased with COVID-19. They need help rebranding. I led a focus group with 6 PR professionals in Salt Lake and Utah county. We interpreted all focus group script, and identified the chapter's key strengths and opportunities as well as their threats and weaknesses. After 3.5 months of extensive research, we presented our findings and suggestions to the president and board of the chapter..
